examplesCTV Segment (data product, v0.3)

CTV Segment — a data-product passport (v0.3)

A worked ORP-Ads example: a Danish connected-TV audience segment described as a tradeable data product. It carries legal provenance, reach + freshness, an enforceable usage policy, and a derivation edge. The full file ships in the repo at examples/data_product_ctv_segment.v0.3.yaml.

Validate it: orp validate examples/data_product_ctv_segment.v0.3.yaml --profile ORP-Ads. With no signature attached it reports the self_declared trust tier; add an attestation block and an accredited verifier to reach attested / verified.

orp_version: "0.3"
profile: ORP-Ads
document_id: "https://segments.example.org/dk-ctv-sports-households"
title: "DK CTV sports-interested households"
domain: ads
authors:
  - { name: "Segments Team", role: author, affiliation: "Example Data Co" }
created: "2026-10-24"
last_modified: "2026-10-24"
status: draft
summary: >
  A Danish CTV audience segment of households with observed sports-content affinity, offered as a
  tradeable data product with an enforceable usage policy and stated legal basis.
 
l1_data_provenance:
  - dataset_id: "https://segments.example.org/dk-ctv-sports-households"
    name: "DK CTV sports-interested households"
    source: "First-party CTV viewership logs, consented panel"
    legal_basis: consent
    consent_scope:
      purposes: [advertising_targeting, measurement]
      withdrawal_mechanism: "https://example.org/privacy/opt-out"
    sensitive_categories: []
    reach: { estimate: 1420000, unit: devices, confidence: medium, as_of: "2026-10-23" }
    freshness: { collected_to: "2026-10-20", refreshed_at: "2026-10-23", decay_days: 30 }
 
usage_policy:
  policy_id: "https://segments.example.org/dk-ctv-sports-households/policy"
  permissions:
    - { permission_id: ads-dk-ctv, purpose: advertising_targeting, assignee: any,
        scope: { geo: [DK], media: [ctv] }, derivation: internal, duties: [report_usage] }
    - { permission_id: measure-dk, purpose: measurement, assignee: any, scope: { geo: [DK] } }
  prohibitions:
    - { purpose: model_training }
    - { purpose: resale }
  expiry: "2027-10-24T00:00:00Z"
  revocable: true
  governing_law: "DK"
 
lineage:
  this_document: { forking_permitted: false, derivation_permitted: internal }
  derivations:
    - parent_id: "https://segments.example.org/dk-ctv-all-households"
      transformation: subset
      inherits: full

What a rail decides from it

from orp_validator.usage import evaluate_policy
pol = doc["usage_policy"]
 
evaluate_policy(pol, {"purpose": "advertising_targeting", "geo": "DK", "media": "ctv"}).decision  # allow
evaluate_policy(pol, {"purpose": "model_training"}).decision                                      # deny (prohibited)
evaluate_policy(pol, {"purpose": "advertising_targeting", "geo": "US"}).decision                  # deny (out of scope)

Next steps

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